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+527%
Growth in AI-referred sessions
SparkToro, Jan–May 2025
1.5B
Monthly users on Google AI Overviews
Google, 2025
4.4×
Higher conversion: AI traffic vs organic
Industry research
900M+
Weekly active users on ChatGPT
OpenAI, 2025
−50%
Drop in search traffic expected by 2028
Gartner
3×
Brand mentions outperform backlinks for AI
Ahrefs, Dec 2025
23%
Of marketers currently investing in GEO
Industry surveys
$886M
GEO services market size in 2025
Yahoo Finance / Superlines
4x
AI traffic converts vs organic search
Industry research, 2025
34%
Projected annual growth rate for GEO
Industry analysts, through 2031
+527%
Growth in AI-referred sessions
SparkToro, Jan–May 2025
1.5B
Monthly users on Google AI Overviews
Google, 2025
4.4×
Higher conversion: AI traffic vs organic
Industry research
900M+
Weekly active users on ChatGPT
OpenAI, 2025
−50%
Drop in search traffic expected by 2028
Gartner
3×
Brand mentions outperform backlinks for AI
Ahrefs, Dec 2025
23%
Of marketers currently investing in GEO
Industry surveys
$886M
GEO services market size in 2025
Yahoo Finance / Superlines
4x
AI traffic converts vs organic search
Industry research, 2025
34%
Projected annual growth rate for GEO
Industry analysts, through 2031
+527%
Growth in AI-referred sessions
SparkToro, Jan–May 2025
1.5B
Monthly users on Google AI Overviews
Google, 2025
4.4×
Higher conversion: AI traffic vs organic
Industry research
900M+
Weekly active users on ChatGPT
OpenAI, 2025
−50%
Drop in search traffic expected by 2028
Gartner
3×
Brand mentions outperform backlinks for AI
Ahrefs, Dec 2025
23%
Of marketers currently investing in GEO
Industry surveys
$886M
GEO services market size in 2025
Yahoo Finance / Superlines
4x
AI traffic converts vs organic search
Industry research, 2025
34%
Projected annual growth rate for GEO
Industry analysts, through 2031
900M+
Weekly active users on ChatGPT
OpenAI, 2025
−50%
Drop in search traffic expected by 2028
Gartner
3×
Brand mentions outperform backlinks for AI
Ahrefs, Dec 2025
23%
Of marketers currently investing in GEO
Industry surveys
$886M
GEO services market size in 2025
Yahoo Finance / Superlines
4x
AI traffic converts vs organic search
Industry research, 2025
34%
Projected annual growth rate for GEO
Industry analysts, through 2031
+527%
Growth in AI-referred sessions
SparkToro, Jan–May 2025
1.5B
Monthly users on Google AI Overviews
Google, 2025
4.4×
Higher conversion: AI traffic vs organic
Industry research
900M+
Weekly active users on ChatGPT
OpenAI, 2025
−50%
Drop in search traffic expected by 2028
Gartner
3×
Brand mentions outperform backlinks for AI
Ahrefs, Dec 2025
23%
Of marketers currently investing in GEO
Industry surveys
$886M
GEO services market size in 2025
Yahoo Finance / Superlines
4x
AI traffic converts vs organic search
Industry research, 2025
34%
Projected annual growth rate for GEO
Industry analysts, through 2031
+527%
Growth in AI-referred sessions
SparkToro, Jan–May 2025
1.5B
Monthly users on Google AI Overviews
Google, 2025
4.4×
Higher conversion: AI traffic vs organic
Industry research
900M+
Weekly active users on ChatGPT
OpenAI, 2025
−50%
Drop in search traffic expected by 2028
Gartner
3×
Brand mentions outperform backlinks for AI
Ahrefs, Dec 2025
23%
Of marketers currently investing in GEO
Industry surveys
$886M
GEO services market size in 2025
Yahoo Finance / Superlines
4x
AI traffic converts vs organic search
Industry research, 2025
34%
Projected annual growth rate for GEO
Industry analysts, through 2031
+527%
Growth in AI-referred sessions
SparkToro, Jan–May 2025
1.5B
Monthly users on Google AI Overviews
Google, 2025
4.4×
Higher conversion: AI traffic vs organic
Industry research